What Buyers Are Really Looking For In Franklin County Homes

What Today’s Buyers Are Really Looking For in Franklin County Homes

By Dan Byers, REALTOR®️

As we head toward the end of the year, the real estate market across Franklin County and Central Pennsylvania continues to evolve. While interest rates and inventory levels often dominate headlines, what truly drives today’s buyers goes beyond numbers. Buyers are paying close attention to how a home fits their lifestyle, long-term budget, and future plans.

Practical Spaces Are Winning

Buyers in our local market are prioritizing function over flash. Dedicated home offices, finished basements, and flexible living spaces are in high demand. With more people working remotely or using hybrid schedules, homes that offer adaptable spaces—whether for work, hobbies, or multi-generational living—stand out quickly.

In Franklin County, ranch-style homes with usable basements or properties with bonus rooms continue to attract strong interest because they offer flexibility without major renovation.

Energy Efficiency Is a Major Selling Point

Rising utility costs have made energy efficiency a top concern for buyers. Homes with updated windows, newer HVAC systems, added insulation, or energy-efficient appliances are gaining attention. Buyers are asking practical questions about monthly utility costs and long-term savings, not just the purchase price.

Even modest upgrades—such as programmable thermostats or well-maintained heating systems—can make a home more appealing in today’s market.

Move-In Ready Homes Sell Faster

Many buyers prefer homes that are move-in ready. With construction costs and contractor availability still a challenge, buyers are often hesitant to take on major projects right away. Fresh paint, neutral finishes, and well-maintained mechanical systems can help a home sell faster and closer to asking price.

In our local market, homes that show pride of ownership tend to generate stronger interest and smoother transactions.

Location Still Matters—Even Locally

While buyers may be flexible on specific neighborhoods, convenience remains key. Proximity to schools, grocery stores, healthcare, parks, and major routes like I-81 and Route 30 continues to influence decisions. Even buyers looking for rural properties still value easy access to daily necessities while enjoying space and privacy.

What This Means for Sellers

Sellers who focus on practical improvements, address deferred maintenance, and highlight energy-efficient features are positioning themselves well in the current market. Understanding what buyers want allows sellers to market their homes more effectively and confidently.

As we move into a new year, staying informed about local buyer trends is one of the best ways to succeed—whether you’re buying, selling, or simply planning ahead.

Thinking about buying or selling in Franklin County or Central PA?
📞 Reach out to Dan Byers, REALTOR®️ to discuss your goals and get local insight you can trust.